Advice to a Young Founder

Make it yours

Three ways to take this prompt somewhere nobody else will.

1. Find one surprising fact and build around it.
2. Use one example from your own life.
3. Open with a specific story, then widen out to the big idea.

Writing business

An idea you can take to work tomorrow.

Business books cover leadership, startups, money and how organizations work. Most are built on one big idea, proven through research and stories from real companies.

What readers expect

• One big, memorable idea
• Case studies and evidence
• Practical takeaways
• A confident, clear voice

A tip before you start

If you can't state your big idea in one sentence, the book isn't ready. That sentence will be your pitch, your subtitle and your first chapter.

More about business in our book genres guide