The Rise and Fall of a Company
Write an essay analyzing the rise and fall of a famous company within the last century. Focus on the key decisions that shaped its trajectory, discussing both the internal leadership dynamics and external economic influences.
Suggested length: An essay or article: 800 to 2,500 words
Start the clock
Pick a sprint, press start and keep going until it stops. Momentum beats polish on a first draft.
Make it yours
Three ways to take this prompt somewhere nobody else will.
- End with something the reader can do or think about today.
- State your main point in one sentence before you start.
- Include a counterargument and answer it fairly.
Writing business
An idea you can take to work tomorrow.
Business books cover leadership, startups, money and how organizations work. Most are built on one big idea, proven through research and stories from real companies.
What readers expect
- One big, memorable idea
- Case studies and evidence
- Practical takeaways
- A confident, clear voice
A tip before you start
If you can't state your big idea in one sentence, the book isn't ready. That sentence will be your pitch, your subtitle and your first chapter.
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