Businesses That Do Good
Detail the rise of social entrepreneurship. What sets these businesses apart in terms of mission and methodology? Provide examples of successful social enterprises and analyze how they have impacted their communities and industries.
Suggested length: An essay or article: 800 to 2,500 words
Start the clock
Pick a sprint, press start and keep going until it stops. Momentum beats polish on a first draft.
Make it yours
Three ways to take this prompt somewhere nobody else will.
- Open with a specific story, then widen out to the big idea.
- Write for a curious friend, not an expert.
- End with something the reader can do or think about today.
Writing business
An idea you can take to work tomorrow.
Business books cover leadership, startups, money and how organizations work. Most are built on one big idea, proven through research and stories from real companies.
What readers expect
- One big, memorable idea
- Case studies and evidence
- Practical takeaways
- A confident, clear voice
A tip before you start
If you can't state your big idea in one sentence, the book isn't ready. That sentence will be your pitch, your subtitle and your first chapter.
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